Elevating a global tourist and yachting destination

The Destination Hub: Sint Maarten-Anguilla-St. Barths was a trade show booth at the 2022 Fort Lauderdale International Boat Show, designed to market the Caribbean islands of Sint Maarten, Saint Martin, Anguilla, and St. Barths as premier global tourist and yachting destinations alongside promoting local businesses. As the graphic designer for this project, my responsibilities included:

• Collaborating with the marketing director to develop the brand that represented these islands and their sponsoring companies within the yachting industry.

• Creating all marketing materials for the event, including official documents, print and digital advertisements, and trade show booth graphics.

• Designing the booth backdrop to create an engaging and attractive display.

My work was instrumental in establishing a strong visual presence for the Destination Hub, effectively promoting the Caribbean islands and their local businesses as premier yachting and tourist destinations.