Flexible by design, collaborative by nature, and passionate about empowering clients with the resources to reach their customers.

Hi, I’m Sydney.

I am an interdisciplinary graphic designer and marketing agent with a BS in New Media, Art, and Technology from Indiana University.

For three years, I worked in the Caribbean as an in-house graphic designer and marketing assistant for a company called Marine Management and Consulting (MMC) who managed multiple companies. This gave me the rare opportunity to learn about a variety of different fields while receiving a diverse array of projects.

Today I am based in the U.S. where I collaborate with individual clients and in-house teams on a wide range of marketing materials from websites to print graphics to social media campaigns.

HOW I WORK

My Creative Process

PHASE 1

Discovery & Positioning

Phase 1 helps us establish a single North Star and create a solid foundation to build on. Through marketing research and discussion, I’ll immerse myself in your world, form a strategic point of view, and start creating a product that clearly aligns with your company’s ethos and visual identity.  



PHASE 2

Project Build

This is where things start to take form. I will bring your project to life through a range of identity concepts. After we figure which option best showcases your message, I will quickly create the final product; editing as needed until you are satisfied.



PHASE 3

Project Launch

It all comes together in Phase 3. I will showcase your project to the world; displaying not only your products but your company’s identity to your future customers. The deliverables in this phase vary widely from project to project, but they often include web design, flyers, logos, magazine editorials, and templates for social media and swag.

My process is guided by a few beliefs


❄︎

Every project is one of a kind.

My ethos is to treat each project as unique; using each opportunity to showcase what your company is about in a new and exciting light.

❋

Companies never stop growing.

As your company grows and evolves, your visual needs will change. Your visual identity must grow with you, flex to meet new cultural moments and evolve with your company authentically. That’s why I don’t just design logos or flyers, I build you marketing tools that give you flexibility to change over time.  

☻

Creating together is better.

Collaboration makes the creative work stronger. I am driven by the relationships that I build with my clients, founders, and other creatives.


CLIENTS & COLLABORATORS

I’ve worked with incredible partners

Soggy Jouvert

Rumba Charters

Motor Yacht Surina

Davidson Sales Company

Country Club at Port de Plaisance

Courtside Café Lobster House

EZ Shop

St. Maarten Shipyard

Marine Management & Consulting

Yacht Club at Port de Plaisance

SXM Fresh Harvest Foundation

Leman Engineering & Consulting

ACREW

SXM Lagoon Fest

St. Maarten Tourist Bureau

St. Croix Marine Center

Mindful Academy

SXM Paws

And they’ve said some lovely things

  • Sydney Leman has done an outstanding job for Leman Engineering and Consulting, Inc. Sydney did a great job coordinating with me and my LEC team to extract pictures, verbiage and even “tone” from us and put it into a fresh website for us. Sydney convinced us to do a 30-day social media campaign. I’m not a big believer in social media in general but I went along with it. So far, that campaign has brought us brand new clients that could yield $400,000 in new sales. I highly recommend Sydney’s services; you should anticipate her work paying for itself and beyond.

    — RANDY LEMAN, PRESIDENT OF LEMAN ENGINEERING & CONSULTING, INC.

  • I have had the pleasure of working closely with Sydney during her tenure and was very pleased with her professionalism, enthusiasm, and work ethic. Sydney moved to Sint Maarten from the US and adapted quickly to our company's needs and work culture which was impressive to me. She helped revamp our website, worked on all our social media platforms, created banners and flyers from scratch and worked on the creative creations and media content like pictures and videos. Her dedication and skills in graphic design and marketing knowledge are high quality.

    — JESSE PETERSON, OPERATIONS DIRECTOR OF THE YACHT CLUB PORT DE PLAISANCE

  • During Sydney’s her time with us she demonstrated a deep understanding of marketing strategies and tactics, consistently implementing innovative ideas to promote our Country Club effectively. She effectively utilized various digital marketing platforms, including social media and email marketing, to engage with our target audience and enhance brand awareness. Her attention to detail, coupled with her strong organizational skills, allowed her to manage multiple projects simultaneously and deliver outstanding results under tight deadlines.

    — IRETA REYMOND, ASSISTANT MANAGER AT THE COUNTRY CLUB AT PORT DE PLAISANCE

  • Sydney's creativity truly sets her apart. She possesses an ability to transform concepts into visually captivating designs that convey the desired message. Sydney's interpersonal skills, coupled with her professionalism, make her a pleasure to work with and a valuable team player. Furthermore, Sydney's communication skills have ensured smooth projects at MMC. Sydney's creativity, coupled with her technical expertise, has resulted in numerous successful design projects. Her innovative approach to problem-solving and ability to think outside the box has also been an asset.

    — SHARRITA MILLS, SALES & MARKETING DIRECTOR FOR MMC N.V.

Want to work together?
I’d love to hear from you.

Get in touch